About ABOA - Image Map, text links below The New ABOA - A. Brown-Olmstead Associates
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Market Planning Too often a catch-all for narrowly focused disciplines and tactics, our marketing approach is holistic and interacts with all elements of the strategic communications process. Fragmented programs can lead to repetition, overspending, and lost revenues. We begin with the body of knowledge in place at the client organization, expand our understanding through research, and offer innovative solutions that we consider "the shortest distance between two points".
  • Interaction with marketing and brand management
  • Industry analysis
  • Creative workshops
  • Coordination with advertising, public relations, sales, and outside resources
  • Written plans

Read about our Positioning Program

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Marketing Plans | Risk Avoidance | Stategic Communications Planning