National Summit on Africa
Southeast Regional Summit - Atlanta
ABOA coordinated media relations, registration logistics, and development of
collateral materials for the National Summit on Africas Southeast Regional Summit.
The Summit is a two-year campaign to sponsor national dialogue focusing on increasing
awareness of events on the continent, marshaling support among Africa-focused
organizations, and developing a national plan of action for U.S. foreign policy for
government and the business community. The Atlanta Summit was the first in a series,
including New York City, Philadelphia, St. Louis, Chicago, Denver, San Francisco, Phoenix,
and Houston, culminating in National Summit in Washington, DC.
ABOA contributed years of conference experience, to help with the overall approach and
strategy to planning and conducting the Summit. The agency handled registration for the
Summit, including creation and distribution of a registration packet; requests for
information on the Regional Summit by participants, attendees, and media; creation and
maintenance of a registration database; and on-site registration strategy and management.
Media relations for the Summit included design and development of all media kit
materials; initiated and maintained relations with local, regional, national, and
international media; coordinated interviews, media briefings and press conferences with
media, including CNN and BBC; scheduled a regional media tour for Summit officials to New
Orleans, Jackson, Miami, Birmingham, Columbia, and St. Petersburg; and managed on-site
media relations via a media center.